Prof.Alan D'Souza Chairing the AFP Panel Discussion



Ahmedabad Film Project along with Shanti Communication School organised a Panel Discussion on Non-Conventional Ways of Marketing a Film on October 6th, 2012. Shanti Communication School readily supports every event and activity like the Panel Discussion with a whole heart, as it is a great platform for exchange of knowledge. 

The Discussion on Non-Conventional Ways of Marketing a film was chaired by Prof. Alan D’souza, Dean, Shanti Business School& Shanti Communication School. The elite members of the Panel were Mr. Sanjay Chakraborty, Associate Vice-President of Brand Services-Triton Communication, Mr. Hemant Trivedi, Sr. Professor of Marketing at PDPU, Mr. Vandan Shah, Leading Film Distributor, Mr. Simren Singh, Exhibitor, who gave their individual views on the Non Conventional Ways of Marketing a Film.  

Prof. Alan D’souza, Dean Shanti Business School & Shanti Communications School with his expanse of experience being former Executive Director of Mudra Communications ltd, former Acting Dean of the Mudra Foundation for Communication Research &Education(MICORE), and the former Director of the Goa Institute of Management, started the discussion with a presentation introducing to the participants of the conventional as well as non-conventional ways of marketing a film. He chalked out the various traditional most talked about ways of marketing a film and then went on to explain the no-conventional ways. It was indeed a very good introduction setting the mood for the discussion ahead in place!

Mr. Sanjay Chakraborty, Associate Vice-President of Brand Services-Triton Communication,an advertising professional with more than two decades of extensive experience in Sales, Marketing, Communication and Advertising has keen interest lies in understanding consumer behavior and providing marketing communication strategies to SME’s (Small & Medium Enterprises), then went onto show the panelists and participants the variety of non-conventional innovative ways by which the moviesGhajni, Chronicle and others were marketed, holding the attention of the participants with his excellent presentation. 

Mr. Simren Singh in his 5 years of experience in cinema operations as an Exhibitor has worked with India's leading multiplexes like Inox, Fun multiplexes and City Gold Cinemas, explained how moviemakers and producers now concentrate on marketing using even movie tickets, popcorn cans, etc. 

Mr. Vandan Shah, Leading Film Distributor gave everyone a taste of how innovative marketing was even when technology hadn’t come in. He talked about movie posters with red lights attached to eyes of an actress to portray blood dripping from her eyes. His captive conversation about the olden and newer ways of non conventional ways of marketing a film gave insight to the young and brought nostalgia to the others. 

Mr. Hemant Trivedi, Sr. Professor of Marketing at PDPU, also introduced and led the PG Diploma Program in Retail Communications Management at MICA-AHMEDABAD as Professor of Marketing concluded the discussion with his unique ideas on the non-conventional ways of marketing a film, presenting to the participants the unique ways in which movie makers market their films and also giving perspective towards the production including marketing budgets.
The discussion was a fruitful lesson for all the participants taking back valuable knowledge on Non-Conventional Ways of Marketing a Film.

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