Ganesh Chaturthi Celebration at SBS

SBS believes in the celebration of each and every festival, this year too, we organized Ganesh Chaturthi at our campus. It was a sight to behold when the students of SBS welcomed Lord Ganesh with lots of cheers and smiles. Everyone was as happy as Lord Ganesh was, to be with his lovely devotees, who every year, welcome him with the same enthusiasm as always.

The entire event was organized by the students themselves. From decorating the Pandal to serving the Lord Ganesha. The entire 5 days program have cherished everyone with lots of blessings and empowerment. Students, faculties & staff were equally happy to be in the divine presence of Lord Ganesh.

The entire program ended with the Visarjan Ceremony, where students bode final goodbye to their lord promise that he will be back soon next year to bestow his blessings on them.

Courtesy Anam Kathawala
PGDM 2017-19

Vibrant Celebrations at SBS Campus

Janmashtami Celebration at SBS

Shanti Business School witnessed the birth of Lord Krishna at the campus which marked the ending of evil days and the beginning of an era full of happiness and prosperity.

The students of SBS organized Krishna Janmashtami on 2nd of September. The entire college gathered to celebrate the birth of their beloved Kanha by organizing a Garba Night followed by the birth ceremony of Lord Krishna.
Janmashtami Celebration at SBS
One could tell by the zeal of students and the way they took the dance floor to another level that they were in a different zone while waiting for the clock to strike 12 to welcome their savior, their Kanha.

The next day was even more fun-filled when the students organized a Dahi Handi Program where the race of who breaks the handi first was between seniors and juniors. The entire college was cheering and the entire aura was filled with enthusiasm and happiness, and why won’t it be, after all the blessings of Lord Krishna were with everyone.

The entire program was a hit as students of both the batches had a great time and also witnessed the arrival of happiness at the campus.

Badminton Tournament at SBS

It is often said that “Academics cannot strive forward without a slight push of sports”. By keeping this line in hearts, SBS has started with their Inter House Sports Tournaments which will be conducted throughout the year to challenge students in areas other than academics and to see which one has the strength to have it all.
Badminton Tournament at SBS
The first tournament was that of Badminton. They were conducted in 2 separate batches, i.e. Girls and Boys. Every house had players which fought through all the rounds to reach the finals. Everyone enjoyed this break from studies and had a great time playing.

It was an epic beginning of a whole year of challenges and victories. Let’s see who takes the cup this time.

Courtesy Anam Kathawala
PGDM 2017-19

Digital Storytelling - Communication to another level

Storytelling has always been a part of communications. And as a fair chunk of PR has migrated to online, the concept has become even more noticeable.
First came blogs, which allowed storytelling to become optimised. As online mirrors of copy-based communications, it was easy for blogs to replicate the style and function of traditional storytelling techniques. However, as digital communications has shifted from blogs to social media platforms, we need to ask ourselves: can the same principles of storytelling still be applied?
In short, the answer is yes, but this does not mean that storytelling is the same as it was. Rather the nature of storytelling has changed – evolved even – in line with the new digital era.
First  to examine how blogs and social media function differently. A blog is a multi-paragraph format that allows the author to craft various extended messages. In contrast, the likes of Facebook and Twitter limit content. A message has to be delivered in short bursts of texts — one or two sentences at most.
Reach is also different. Whereas on a blog platform, the reader may have found the blog post through a shared interest or a specific keywords search, a social media audience is more indirect, most often accessing a message through a timeline or content feed. As such, audience attention spans are notoriously short – five seconds or less for each post — so each message needs to be positioned perfectly.
So what does this mean for storytelling? For one thing, it makes it much more difficult. Telling a story in one or two line is an art form in itself, not to mention the challenge of trying to grab the attention and interest of a non-committed audience. At the same time, though, getting digital storytelling right can lead to a much deeper level of communication and engagement.
In terms of copy, it is important that basic elements of storytelling are being adhered to. Does your post contain an introduction — an initial point of interest to intrigue the reader? Does it have a narrative or is it simply introducing an event or product? Have you incorporated a climax or twist? Is it short enough to communicate the message in a manner concise enough to communicate the message to the casual readers?
A second important consideration for digital storytelling is the use of imagery. More than ever before, images perform a central role in the storytelling process. An image is as powerful for delivering a message than any long-form copy. Again, we need to ask a number of questions. What is the image trying to say? Is the core of the message clear? Is the construction of image effective? Are the image and text complimentary, or are they just duplicating the same message?
Social media is different to a blog, which is itself different to a magazine or newspaper. For storytellers, the challenge remains the same — engaging your audience and communicating your message. However, by adapting for new platforms and new consumption habits, we will enter into a new era of digital storytelling.

Seher 2018 – Fresher’s Party for PGDM batch 2018-2020

Despite the presence of some clouds, the stars were out and shining at Shanti Business School this night. Seher,2018 - the Fresher’s Party of SBS PGDM batch 2018-2020, had come up with yet another unique theme of geek and gorgeous. And true to its title, the event was full of fashion and interesting geeks and beautiful ladies covered with masks. Every participant was dressed and domed to match the theme in order to demonstrate the oneness and cheerful camaraderie of SBS students.
Masked based, Geek & Gorgeous theme of Seher 2018

It was indeed a nostalgic night with DJ beats and delicious food augmented more curiosity and eagerness in the students for upcoming events at SBS Student Council committee said “We have selected this theme as it gives full opportunity to every student to present themselves the way they want to be.” It was a visual delight, watching the freshmen students walk the ramp. 

The audience applauded the contestants for Mr. and Ms. Fresher for PGDM batch-2018-2020. Sunanda Banik was crowed Ms. Fresher 2018 titled as Ms. Gorgeous 2018, and she said “Every single day spent in college is part of the cherished memories and now becoming a Ms. Fresher is like gathering more happy memories, it makes me feel special”.  Devashish Pandey was crowned Mr. Fresher 2018 titled as Mr. Geek 2018. The first and second runner ups winners were Ms. Sakshi Singh as Ms. Mystic 2018, Mr. Rohit Bag as Mr. Marvelous 2018, Ms Nidhi Chauhan as Ms. Devilicous 2018 and Mr. Vivek Kumar as Mr. Dapper 2018. The participants were asked incisive questions by their seniors, which were the part of overall assessment. 

Winners of Seher 2018

The SBS Plaza was decorated as a giant “Gazebo” with mellow lights and paper lanterns and beautiful masks. It was no less than a fashion show. The evening started with the couples setting ablaze the ramp, heading towards a glam photo shoot. It was a delight to see the theme well appreciated with lavish tuxedos by boys and trendy beautiful gowns by girls.

Industry Expectation from a Candidate : Degree is not the ONLY factor for selection

For a recruiter finding a right candidate with necessary skills to do a particular job can feel like discovering a giant emerald. However, is this search that difficult...? In today’s era where competition is growing at a rapid pace, is finding a right fit has become a major challenge? We checked with some of the industry experts to throw some light on this issue and based on their feedback, have derived on following FOUR major factors, which they consider while hiring a candidate:
1. Fundamentals – Most Industry experts strongly believe if a candidate is good with his fundamental knowledge – it will be easier for him to channelize any major or minor tasks. A fundamentally strong candidate will take less time to deliver the results irrespective of complex nature of a problem.

2. Problem Solving – Logical thinking and Problem Solving skills are major “Go to” for recruiters. Companies like Google believe if a person has an ability to do problem solving they will definitely be able to absorb new things and will be far ahead of their competitors.

3. Communication Skills – Hiring Managers are looking for candidates with ability to communicate effectively with clients, colleagues at all levels. Weather it is written or verbal; they both play a critical part in selection.

4. Integrity – Subject knowledge is one thing and character build up is another. Our value system also plays a critical role in selection. A person with high level of integrity towards his job is always well regarded.