Bauddhika 2013- an Intellectual Inter-College fest was organised
on October 2nd and 3rd by the students of Shanti Business
School for management students of Ahmedabad. Bauddhika had 800+ participants
from 20 Management colleges of Ahmedabad including Nirma University, SAL,
SLIMS, United World, Times Business School etc competing for the ‘Bauddhika
Brilliance’ award. Massive registrations poured in for both the days making it
a houseful show.
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Bauddhika Inauguration |
The fest was inaugurated with aplomb in the presence of Shri
Brijmohanji Chiripal, Ms. Charulata Kumar and Ms.Annie Matthew among other
dignitaries
The adornment of
Bauddhika was truly appealing and a treat to one's eyes with each event having
its customized event branding. The HR event participants were amazed to see the
theme of nature enhanced in a brilliant light ambience in the most artistic
way, also the Brandkshetra participants were pleasantly surprised to see live
projections of all the logos on the top captivating their interest throughout
the game. Students with finance acumen had a thrill while doing virtual trading
in Stock Shashtra. The game maniacs had adrenaline rush playing NFS and CS with
thumping music in radiant light ambience. Smart brainiacs engaged themselves in
creating a Scam Inside Job and the Marketing Gurus created a virtual
advertisement on a mute video in Filmy Vigyapan. The impromptu sessions kept
the audience engaged in their leisure time between events unleashing their
creativity in Just A Minute
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Ms Charulata Kumar talking on 'Brand Building' |
Students were really happy as Bauddhika, true to its name, had
amazing intellectual sessions from the national celebrity speakers sharing
their rich industry experience with the students. Ms.Charulata Kumar; CEO
Product of the Year & the former Managing Partner of J. Walter Thompson and
also a Winner of Best International Campaign, Cannes festival, shared insights
on ‘Brand Building’. Citing examples of telecom biggies, drawing analogy
between brands and bollywood stars, students were explained the concept &
necessity of innovation in creating successful brands. To aspiring marketing
professionals she gave the mantra of incremental innovation to gain loyalty of
consumers.
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Ms. Annie Mathew sharing her insights on Mobile Apps Industry |
The participants were delighted to have a session with Ms. Annie
Mathew, Director, Alliances & Business Development at Blackberry She
highlighted the IT driven functions of a Business and how Mobile apps and
Social media is revolutionizing the communication world. The entire session was
delivered through a pinch of humor and real life examples of students and a
series of interesting examples showing optimum utilization of technology in a
Business Model. The students got completely engrossed while Ms. Mathews talked
about the current trends in communication technology and social media apps
industry.
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Dr. Satbir Sindhu on 'Future Trends In HR' |
Dr.Satbir Sindhu,
Senior Vice President, HR, Adani Group shared his valuable insights on 'Future
Trends in HR' exemplifying it through diversified industry sectors. Dr. Sindhu
talked about the HR practices implemented across the globe in slow economy and
how process innovation, multi tasking, skill building and optimized training
can smoothly bring the desired changes in the organisation.
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Savan Godiawala talking on Startups |
Mr. Savan
Godiawala, Senior Director, Deloitte Touche Tohmatsu India Private
Ltd. guided the students on ‘Funding a startup without a dime in your pocket’. In
a friendly manner, Mr. Godiawala shared his valuable experience on Angel
Investors and Global Venture Capitalists and various funding alternatives
available for a startup.
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Winners of Bauddhika 2013 |
In the battle of the
intellectuals, with the weapons of wit & brilliance, Som Lalit Institute of
Management triumphed over others to get the ‘Bauddhika Brilliance’ Award.
After the prize
distribution, the participants were pleasantly surprised as there was a dance
party and cake celebrations in stores for them to mark the success story of the
Bauddhika. Adding one more feather to its glory, Shanti Business School achieved
another milestone with the successful beginning of the journey of the legacy
‘Bauddhika'.
Here are few students experiences of Baudhhika at Shanti Business School,
It was an amazing ex perience at Bauddhika. We were
overwhelmed by the hospitality and impressed by the concept of never before
management games like Brandkshetra, Filmy Vigyapan & Inside Job. The
ambience was exciting and thrilling and the games were super fascinating.
It was a tough competition from all the management
colleges and we loved each moment of Bauddhika as we enjoyed the 2 days of intellectual
journey at Shanti Business School Winning the ‘Bauddhika Brilliance’ award will
be a life time proud memory for us.