“The measure of life is not its duration, but its donation.”- Peter Marshall

If you’re a blood donor, you’re a hero to someone, somewhere, who received your gracious gift of life. The finest gesture one can make to save life is by donating blood. The blood’s main components- Red Cells, Plasma and Platelets are vital for many different uses like treatments for cancer and blood diseases, anaemia and in surgeries for transplants and burns. Plasma provides proteins, nutrients and a clotting agent that is vital to stop bleeding. Platelets are tiny cells used to help patients at a high risk of bleeding.

Shri BrijMohan Chiripal, the Managing Director of the Chiripal Industries on the occasion of his birthday practices a tradition for Blood Donation for its employees. Every year, all the employees celebrate his birthday week by donating blood voluntarily.  The blood donation camp is carried across at all the business premises of the Chiripal group which includes the textile, education, real estate and other entities.

On 12th of July , 2014 – the blood donation camp was organized at Shanti Asiatic School (SAS) premises in association with Shanti Business School(SBS). The camp had an active participation from the students, faculties and other team members of SBS & SAS and also from the neighboring areas. The blood donation camp was carried out by Chiripal Group with the help of Red Cross Foundation.

The camp had a very strong promotional campaign which resulted in a huge success in terms of donors. The camp had all kinds of donors-from the first time donors to people who have donated more than 20 times. The students of Shanti Business School played a major role in spreading awareness about the camp in neighboring areas and on social media.  Also the students came up with the concept of  ‘Pride Frames’ for the volunteers who donated blood. ‘Pride Frame’ was a small initiative to make the donors proud of their contribution towards the society and also spread the word for more awareness on the camp day.

Donors were highly appreciated by the Chiripal Charitable Trust and were given volunteer certificates for their noble contribution. It was a day of joy and celebrations for Shanti Business School & Shanti Asiatic School as they went home with heads high with their pride contributions.

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