Bauddhika 2014- an Intellectual Inter-College Festival was
organised on September19th & 20th by the students of Shanti Business School
for the students of schools & colleges of Gujarat. Large contingents from
Surat, Baroda, Rajkot etc. camped at the college for these two days.More than a
thousand participating contestants were in awe of the décor and the ambience
created in each of the gaming facilities.
Mr. Vipul Mittra, I.A.S. and Mr. Giraj Sharma, the well known Brand Consultant inaugurated the fest in the presence of the Chiripals & the senior functionaries of SBS.
A lecture series called Anveshana ran concurrently with Bauddhika. The students were thrilled to hear from the Khushboo Gujarat Ki bureaucrat-Mr. Vipul Mittra about an ‘An Odyssey Of Oddities’. He inspired the students to identify their dreams and introspect each day to keep their focus intact. Mr. Giraj Sharma from Delhi educated the students on ‘I For Identity’ & how consumers perceive Brand Image versus its identity. He quoted example of Starbucks to explain synchronization between Brand Identity & Brand Image. Dr. Anavaratham, Head of CRA, USA spoke on ‘You Too Can Make Millions On The Net’. He said,” When products move from noun to verbs, then your product is famous.”and exemplified it through examples of Whatsapp & Google.
Mr. Vipul Mittra, I.A.S. and Mr. Giraj Sharma, the well known Brand Consultant inaugurated the fest in the presence of the Chiripals & the senior functionaries of SBS.
A lecture series called Anveshana ran concurrently with Bauddhika. The students were thrilled to hear from the Khushboo Gujarat Ki bureaucrat-Mr. Vipul Mittra about an ‘An Odyssey Of Oddities’. He inspired the students to identify their dreams and introspect each day to keep their focus intact. Mr. Giraj Sharma from Delhi educated the students on ‘I For Identity’ & how consumers perceive Brand Image versus its identity. He quoted example of Starbucks to explain synchronization between Brand Identity & Brand Image. Dr. Anavaratham, Head of CRA, USA spoke on ‘You Too Can Make Millions On The Net’. He said,” When products move from noun to verbs, then your product is famous.”and exemplified it through examples of Whatsapp & Google.
Mr. Ramesh Vishwakarma of the
Hero Group & the former Head of Tata Motors enthralled the audience with
his essay on ‘Singur To Sanand’. He talked about the challenges ‘TATA’ faced
while transferring the plant and how it overcome them.
The contestants had their adrenaline pumping and their brains racing as they started playing the games innovated by the students of SBS. With strobes & laser lights flashing around them & egged by the pressure of the buzzer, hundreds of minds started racing faster. Bauddhika had never before management games like Stock Shashtra, FB King, Puzzle-O-Mania, Filmy Vigyapan, BrandKshetra, Face the Case, Chain of Thoughts, Bamboozle, Avatar etc innovated by students of Shanti Business School.
The contestants had their adrenaline pumping and their brains racing as they started playing the games innovated by the students of SBS. With strobes & laser lights flashing around them & egged by the pressure of the buzzer, hundreds of minds started racing faster. Bauddhika had never before management games like Stock Shashtra, FB King, Puzzle-O-Mania, Filmy Vigyapan, BrandKshetra, Face the Case, Chain of Thoughts, Bamboozle, Avatar etc innovated by students of Shanti Business School.
SomLalit Institute of Management Studies(SLIMS) won the Bauddhika
Brilliance Award followed by Sangam University as the first Runner-Up.
Giraj Sharma told, “At a time when most of the colleges are organizing cultural events, it was very refreshing to participate in a mentally challenging environment which Bauddhika has created.
When the games ended, the participants danced their night out at the discotheque specially created for the festival.
Giraj Sharma told, “At a time when most of the colleges are organizing cultural events, it was very refreshing to participate in a mentally challenging environment which Bauddhika has created.
When the games ended, the participants danced their night out at the discotheque specially created for the festival.
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