Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication at Shanti Business School, Ahmedabad, has written a book titled “Cluster Development: A Research Journey of Taking Foundry to Dairy.” It has been published & released by Lambert Academic Publishing (LAP), Germany on 11th March 2016.
In this book Prof. Pareek has narrated his Project and Field Research journey when he worked for Micro, Small and Medium Enterprise (MSME) Foundation, New Delhi. The Project was supported by Department of Science and Technology (Government of India). During this live Project, the author had prepared a frame work for an industrial cluster based in Haryana State to explore business opportunities in Gujarat State. This book has presented the theory of cluster development in a very practical manner as it documents steps through which the author himself passed through when he worked on the said project.
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| Cluster Development: A Research Journey of Taking Foundry to Dairy. |
A management scholar and practitioner can also infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and Cluster development from this book. Prof. Pareek added “When our current policy initiatives are focusing on ‘Make in India’, and recently announced budget puts agriculture sector as area of concern for government, this book highlights how an effective integration of Industry, Co-operative sector and Government can lead to maximum awareness and benefits for the Farmers of our Country.”Book will be available for purchase on Amazon.com after 25th March 2016.
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