Guest Lecture by Brand Aid at SBS

The students of Shanti Business School had an amazing time with Mr. Hiten Shah, founder of Brand Aid Pvt Ltd. Mr. Shah talked about Industrial Branding, Brand Promotions and Events Marketing. Major areas of discussion were Advertising Agency Structure, the Compensation Model, Communication Tools in Industrial Branding and Branding Options in Various Industries. Mr. Hiten Shah’s industry expertise and presentation skills were highly appreciated by students. The students, interested in marketing and communications were more than happy to gain valuable insights about the communication strategies applied in industrial branding.

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